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This is insane…
Swatch launched their new MoonSwatch called the MISSION TO THE MOON 1969
It looks like a Fr 45'000 Speedmaster
And you have the apply for the chance to be selected to purchase it:
The application process is insane, it is as if Swatch is playing the Rolex AD game…
https://www.swatch.com/en-ch/mission-to-the-moon-1969-how-it-works.html
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