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I got to thinking about which brands are most popular on social media so as a proxy, I took a couple minutes and gathered followers on Instagram for many brands. I'm quick to concede that this is full of problems (it might measure who has prioritized social media versus true interest, several brands have country specific feeds, some brands [Apple, Cartier, Montblanc] don't capture watches exclusively – lots of problems) but thought it was an interesting exercise nonetheless. I started with…
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