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I've spent a bit of this weekend enjoying Pierre-Yves Donze's book, "The Making of a Status Symbol: A Business History of Rolex." The book was written in French and published, I think, two years ago, but the English translation only came out this week.
The author claims that this is not only the first "business" history of Rolex, but really the first serious history of any kind about Rolex. He writes that because the company is privately held and SO…
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