International Watchman Trademark Case: The term “NATO” under threat?

I came across this thread over at the Straps forum. The greater watch world's beloved and long-used term "NATO" appears to be under threat from some very questionable legal practices.
https://www.watchuseek.com/f222/international-watchman-litigious-watch-strap-dealer-938890.html

Anyone know more about this? If this is true, I'm staying way clear from this seller.