1. The Trap Starts at “Deserve”
You’re working hard. You’ve saved up. You’re responsible.
Then the logic sets in:
“I deserve something nice.”
You do—but maybe not a depreciating asset marketed as timeless.
2. Instagram Makes $5,000 Seem Normal
You scroll past 3 Omegas, 2 Grand Seikos, and a Royal Oak before 8am.
Suddenly, a $3,000 Oris seems like a…
Why Overpaying for Watches on a Middle-Class Income Happens More Than You Think