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Zenith is one of the most technically impressive mid-tier watchmakers out there, but let’s be honest—they’re terrible at marketing. Their finishing is impeccable, the El Primero movement is one of horological importance, and they continue to innovate (their bracelet quick-release system should be standard on every watch). Yet, despite this, Zenith remains an afterthought in the broader watch world.
Take the Chronomaster, for example. When people think of a chronograph, they default to the…
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