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I am assuming that, among the general non WIS population, Rolex is the most recognizable and most accepted high-end brand of watches. For example, ask 100 random adults in an airport waiting area “What brand of watch do most successful and affluent people wear?” The answer from most would be “Rolex.” Never mind that in that same group an Apple Watch or Casio will be the most prevalent; when it comes to an aspirational watch brand, among the general public…
Will Rolex ever be succeeded by another brand as the icon of high end horology?
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