Why doesn’t Jack Mason get as much love as other microbrands?

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Looking through the specs of the new Jack Mason Pursuit Pilot and Canton, I am curious as to what holds back the community to purchasing over the likes of CW or even IWC (Mark XX) for that matter. The applied and lumed numbers + regulated La Joux Perret G101 movement is a compelling offering at their price point. Micro-adjust bracelet seems like the cherry on top. FWIW, I like fully lumed watches and the IWC bracelet is obviously much nicer.

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