Why did UG fall off so fast in the 70s and 80s?

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Hey everyone! I've been diving deeper into Universal Genève watches over the last year and had an interesting thought yesterday while browsing some of their watches: Why did UG fall off in the 70s and 80s so hard, especially when they seemed to have such a solid foundation?

Here's what I know so far:

Innovation early on: Universal Genève was a pioneer in chronographs and one of the few to make wristwatch complications a key part of their lineup. They were ahead of the game.

Thin…

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