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Every hobby has beliefs that become so common they’re rarely questioned.
In the watch world, we often hear things like:
In-house movements are always better.
Swiss-made automatically means higher quality.
Limited editions are more collectible.
Mechanical watches are superior to quartz.
Higher price equals better craftsmanship.
But are these facts, or just ideas the industry has successfully marketed to us?
What’s one thing watch brands, influencers, dealers, or the collecting community…
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