Brand “Seriousness” vs Humor in Image, Tone, Name, Aura, etc

I see a lot of smaller brands on social media.
Some are “micro-” some are more established, even if still smallish.

I’ve noticed that they all have one thing in common, namely, the tendency to project a certain air of “seriousness” and all that talk about “commitment,” “drive” and “passion.”

Me, not a big fan of that same old corporate talk.

People will say: “it’s just normal business practice.”
Ya, I get it, but I always get the feeling that they all kinda want to project more…

Brand “Seriousness” vs Humor in Image, Tone, Name, Aura, etc

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Panerai 26mm Sailcloth Rubber Strap

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Hi all,
Selling my 26/22mm rubber strap in XL length.
Beautiful waterproof rubber strap with a sailcloth look.
Here’s the link of the strap:

Brand new condition, purchased by me from Panerai boutique in South Coast Plaza.
$280 shipped, US sale only.
Please check out my feedback on WUS…

Panerai 26mm Sailcloth Rubber Strap

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Mini ABL-100 Review

Here are my thoughts on the Casio ABL-100 after a few days use.

I’ve had the watch for 4 days now and worn it about 10-12 hours each day.

The watch is a touch larger than an F91/A168/A159 etc and all the better for it. It has a nice metal bracelet reminiscent of the older 1980s Casio style. I’ve found it comfortable to wear.

The case is Ion plated chrome over resin and the biggest let down of the watch. I would have preferred to pay a little more for an all Stainless Steel case. Casio…

Mini ABL-100 Review

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The Monaco Club

I don’t see many Monacos on the board in other forums, so I wanted to get a list of the members that have Monacos here. I figure they’ll eventually pass through the Tag Heuer forum.

Of course, pics are welcome, as are the stories behind them!

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That’s mine. It’s a Monaco Vintage, number 3122 out of 4000, bought at an AD in 2007 as NOS. It was a gift to me for my college graduation from my brother. He…

The Monaco Club

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Longines Spirit 37mm, Tudor Ranger 39mm or ?

With the caveat that I’m sure this has been beaten to death, I’d like some opinions on this.
I am not very knowledgeable on this topic.

I have a JLC Reverso that I can wear with business / business casual attire.

I would like to have something tougher and less dressy for weekends, running errands, doing chores etc.

I’m not attracted to dive watches or pilot’s watches – I’m not a diver or a pilot and I don’t need most of their functionality.

I would like something simple, easy to read…

Longines Spirit 37mm, Tudor Ranger 39mm or ?

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