Why Overpaying for Watches on a Middle-Class Income Happens More Than You Think

Let’s talk about the sweet spot where taste, marketing, and FOMO meet your $70K salary—and convince you that a $6,000 watch “isn’t that bad.”

1. The Trap Starts at “Deserve”
You’re working hard. You’ve saved up. You’re responsible.
Then the logic sets in:
“I deserve something nice.”
You do—but maybe not a depreciating asset marketed as timeless.

2. Instagram Makes $5,000 Seem Normal
You scroll past 3 Omegas, 2 Grand Seikos, and a Royal Oak before 8am.
Suddenly, a $3,000 Oris seems like a…

Why Overpaying for Watches on a Middle-Class Income Happens More Than You Think

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