Tag ladies watch a massive increase in price in less than a year

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Wife and I went into the Tag store today and was shocked to see a watch I brought her has increased in cost by £2050 since June last year , wtf that’s quite a insane increase by Tag asked the salesman why the increase was and was told because it’s rare, Rare? Whatever just make some more

Retail price in June last year and probably for months after was £4350 I got a discount on this to £3500 now price is £6400

Is this a normal thing for Tag to do? Or is it all a ploy of maybe reducing in a sale in the future and still selling at full price down the line?

New price

Old price

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