Swatch pop, why when they know the outcome

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Flippers know no boundaries…

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and the reason why …

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There are no winners here except the flippers, the question I ask is why have Swatch done this again (previously with the moonswatch), they know the outcome, do they see a sales boost of the Swatch brand overall (I don't think so), do AP expect a sales boost (doubt it), so what's in it for both partners, is it as simple as all publicity is good…

Swatch pop, why when they know the outcome

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