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Apologies if this has been posted before. The Swatch Group published a rebuttal of some of the claims made in the Morgan Stanley report and a criticism of the methodology used. The latest report was very critical of the Swatch Group and I believe they feared a long term hit with investors, hence the letter. In it they publish some details about some brand’s performance individually, which is virtually unheard of from the Swiss watch industry.
Hate to copy Hodinkee but they have a good…
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