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The more I compare microbrands to Rolex, the more I think microbrands are the better choice for watch enthusiasts.
With Rolex, you’re paying thousands extra for the name and hype. Meanwhile, microbrands offer comparable or possibly better specs for a fraction of the price. Brands like Ming, Christopher Ward, and Halios have sapphire crystals, high-end finishing, and in-house movements (or heavily modified top-grade Swiss calibers) at a fraction of the cost.
Rolex is stuck in the past…
