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The more I compare microbrands to Rolex, the more I think microbrands are the better choice regarding innovation for watch enthusiasts.
With Rolex, you’re paying thousands extra for the name and hype. Meanwhile, microbrands offer comparable or possibly better specs for a fraction of the price. Brands like Ming, Christopher Ward, and Halios have sapphire crystals, high-end finishing, and in-house movements (or heavily modified top-grade Swiss calibers) at a fraction of the cost.
Rolex is…
Microbrands are better than Rolex in innovation – in my view
