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These are the big three in terms of revenue not the holy trinity obviously. And for cachet I don’t mean historically and I don’t mean hype. I mean currently which brand has the most prestige and status amongst these three? My personal viewpoint is that it goes 1. Cartier 2. Rolex 3.
Reason being Cartier has never truly lacked any prestige in the public eye. Yes it’s been associated as a jewelry brand forever, but they have serious horological muscle…
[Discussion] Which of the big three carries the most cachet?
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