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So Georges Kern was appointed as the new CEO of Breitling in 2017. A change was necessary and I've seen a lot of positive reactions to his changes. Personally I can't seem to join in to the enthusiasm. I started buying Breitling for the link to aviation. It differentiated Breitling from other brands. Today they seem to be all over the place. From football players, to movie stars, from racing drone pilots to cycling teams. And the design of the watches are much more anonymous compared to the…
