Brands you would never purchase

Are there brands you would never buy? Why? I'm really curious, especially the "why" part.

I haven't seen this topic, if it already exists, my apologies.

Let's exclude watches you can't afford now. Maybe you'll win the lottery someday and can afford them.

I'll start:
Shinola (horrible name, watches seem generic, overpriced)
Tag Heuer (my father received one as a retirement gift, don't want to "step on his toes")