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I see a lot of smaller brands on social media.
Some are "micro-" some are more established, even if still smallish.
Some are "micro-" some are more established, even if still smallish.
I've noticed that they all have one thing in common, namely, the tendency to project a certain air of "seriousness" and all that talk about "commitment," "drive" and "passion."
Me, not a big fan of that same old corporate talk.
People will say: "it's just normal business practice."
Ya, I get it, but I always get the feeling that they all kinda want to project more…
Brand "Seriousness" vs Humor in Image, Tone, Name, Aura, etc
