I’ve spent a bit of this weekend enjoying Pierre-Yves Donze’s book, “The Making of a Status Symbol: A Business History of Rolex.” The book was written in French and published, I think, two years ago, but the English translation only came out this week.

The author claims that this is not only the first “business” history of Rolex, but really the first serious history of any kind about Rolex. He writes that because the company is privately held and SO…

Rolex: The Making of a Status Symbol

A few weeks ago, I told the tale of walking into an AD in Aruba and, a few days later, walking out with a beautiful new Sub. (A watch that I really haven’t even worn yet; it was purchased for my 50th birthday and is still a few weeks away. It patiently awaits me in a safe.) If nothing else, the purchase of the watch has reinvigorated my interest in watches, as I was a regular member…

Rolex in the Near Future