Based on data, we know a lot of volume happens at the Omega and Rolex level. I'm wondering what brands people gravitate to afterwards? I know in some cases, people may go a tier below to Tudor, Longines, etc. but when they go above, do they go dir…

I posted recently about how I've been in and out of the game. Sometimes I feel completely detached, then a year goes by and I feel an itch to try something new.

One of the last things I did was try to roll with just 1 watch primarily. I've b…

This is the second full generation now that was born post smartwatches as we know them today. Gen Z was the last one that did not see smartwatches as kids, maybe some as teens.

What will happen to the industry moving forward? Half of the people walkin…

There's no shortage of Longines threads out there, mostly on the hydroconquest. I've read a thread here or there about the brand positioning and similar things but something that I started thinking about recently was the bang for the buck. I&…