Well well well, sometimes you find out that you have to break mental barriers to reach happiness. For me, spending a little too much time on watch forums, it was definitely trying to avoid the massive sentiment that people have towards a certain brand. And to be fair, the brand itself doesn’t help its reputation with its choice of ambassadors, advertising campaigns, certain design choices and pricing.

But, in the end, each piece deserves to be examined for its own merits, and one collection…

New watch alert! – What have I done? Who have I become?