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Watches & Wonders this year felt like a mirror held up to the market's fault lines. Rolex is celebrating 100 years with releases that remind you exactly why they're Rolex. Patek and Cartier are doing what they always do — precisely and unapologetically. Meanwhile, a lot of what sits in the $3,000–$8,000 range felt like it was built to a brief that hasn't been updated since 2019.
The most interesting value arguments right now seem to exist at the extremes. On one end, vintage and pre-owned…
After W&W 2026, is the case for new mid-tier Swiss getting harder to make?
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