After So Many Watches, What Still Excites You?

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After reaching 10 watches in my collection, I feel like I have seen it all.

Every new release feels like a slight variation of something that already exists. The industry plays it safe, and I get why, but it makes collecting less exciting.

What keeps you looking forward to new watches? Is it innovation, design, or something else? And what do you wish brands would do to keep things fresh?

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