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Why Rolex? I just don’t get it.
As I sit here wearing my Glashütte CQ Panorama Date, I can’t help but wonder — why do people spend so much money on Rolex? I get it — it’s a great tool watch. But that’s all it is.
If you have a vintage Rolex and you love it, that’s awesome. I respect the history and the reputation Rolex used to have. But today? It feels more like a marketing gimmick than a true watchmaker’s craft. Rolex is a mass-produced tool watch with an inflated price tag driven by…
