BAD idea to start a microbrand?

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We have many threads asking something along the lines of …

"Which microbrands have gone under?"
"Which was your favorite among the now-defunct microbrands"?
Etc.

Even my favorite microbrand bloke (Chris of NTH) had to throw in the towel after a while.

I found this by accident, and I thought: It must suck to be NEZUMI.
The original sells for like 400 Euros. See below.
Nothing NEZUMI can do about it, really, from a continent away.

And there are other similar sad stories I've read…

BAD idea to start a microbrand?

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