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Newly translated from French, a 1978 interview with the president of Girard-Perregaux:
1. The exchange rate of the Swiss franc was seen as the most pressing matter for survival of the industry. The franc had skyrocketed in value against the US dollar.
2. Every Swiss brand trying to move to the high end market where they could charge more for fewer watches. Oversaturating that segment, and giving non-Swiss competitors a wide open door to the middle (where 99% of us are)
3. Already talking…
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