Is the Tariff the modern day Quartz?

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Rather than rant, I continue to ponder if this could this be the largest event to impact the Swiss watch business since the quartz? Clearly not comparable events other than they both have/had an impact. But It is without question an interesting time in the industry.

The US is 15% of the Swiss exports. Is that a little or a lot? $5 billion seems like a lot, even if on the ground watch sales tank only a fraction of that.

I expect the big boys to be able to withstand a hit, but…

Is the Tariff the modern day Quartz?

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