I decided to write about my own watch hobby now. I hope many people read this little story and learn something from it.

It all started in the summer of 2023. At that time, I already knew a little about watches, I had a battery-powered watch, but I wanted more. That’s why I decided to start collecting blueberries to earn money for my first watch. The original budget was 500-600€, but when I earned that amount, I couldn’t really find a watch I liked. When I was looking for a suitable watch…

My watch collecting story

Based only on online opinions and reviews, here is a list in order of “quality” I have put together of watch brands selling on AliExpress. I have no personal experience of all these brands, apart from Tandorio, Corgeut, and Addiesdive – which I think produce good watches.

Needless to say, this list is not definitive. I offer it only for discussion.

Feel free to suggest ones I’ve left out.

San Martin – Arguably…

List of AliExpress watch brands in order of “quality”.

I see a lot of smaller brands on social media.
Some are “micro-” some are more established, even if still smallish.

I’ve noticed that they all have one thing in common, namely, the tendency to project a certain air of “seriousness” and all that talk about “commitment,” “drive” and “passion.”

Me, not a big fan of that same old corporate talk.

People will say: “it’s just normal business practice.”
Ya, I get it, but I always get the feeling that they all kinda want to project more…

Brand “Seriousness” vs Humor in Image, Tone, Name, Aura, etc