Brand “Seriousness” vs Humor in Image, Tone, Name, Aura, etc

I see a lot of smaller brands on social media.
Some are “micro-” some are more established, even if still smallish.

I’ve noticed that they all have one thing in common, namely, the tendency to project a certain air of “seriousness” and all that talk about “commitment,” “drive” and “passion.”

Me, not a big fan of that same old corporate talk.

People will say: “it’s just normal business practice.”
Ya, I get it, but I always get the feeling that they all kinda want to project more…

Brand “Seriousness” vs Humor in Image, Tone, Name, Aura, etc

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Mini ABL-100 Review

Here are my thoughts on the Casio ABL-100 after a few days use.

I’ve had the watch for 4 days now and worn it about 10-12 hours each day.

The watch is a touch larger than an F91/A168/A159 etc and all the better for it. It has a nice metal bracelet reminiscent of the older 1980s Casio style. I’ve found it comfortable to wear.

The case is Ion plated chrome over resin and the biggest let down of the watch. I would have preferred to pay a little more for an all Stainless Steel case. Casio…

Mini ABL-100 Review

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