The lifecycle of a Rolex watch has always been much more about evolution than revolution. Rolex know what makes a timeless design classic, and any changes made to a particular model are subtle rather than shocking. For a brand so inextricably linked with ideas of opulence and luxury, Rolex has never really done flamboyant. But every now and again, they can still throw in a surprise or two. One of their most polarizing revelations came in 2003 with the release of their 50-year pat on the back to themselves, The Rolex Submariner 16610LV.
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