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As always, sorry for the horrible photos

1944 Omega 30T2 two-tone "Jumbo" reference 2189/1 with all original parts (except the strap)

I spent over 4 hours gently removing 82 years of nicotine and other ghastly stains off this beautiful original dial today. Unfortunately I forgot to take "before" pictures. It was dark brown when I started and very mottled.

Now everything is as perfect as I'm ever going to get it and I'm a bit in love

Next stop is my watchmaker for a full movement…

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Hello! Found such watches on local vintage market. It is a vintage model, but unfortunately has no documents or service history papers. Seller also don’t know if it’s original, so sell it not for a high price. Dear experts, please, help me to identify if it looks like original and give you advice about worth buying

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Rolex’s green dial watches display the natural house color of this Swiss watchmaking brand. They can be found on some of today’s most sought-after, desirable and exclusive watches. These timepieces are made to celebrate an anniversary, like the 50th birthday of the Submariner, or to exude the ultimate in luxury, as in the case of the yellow gold Daytona. Either way, they are nearly always among the most coveted and investment-grade used Rolex watches of all.

This is your complete guide to every green face Rolex model in production, including the iconic “Hulk” Submariner, the classic “Mint Green” Datejust and the refined and powerful “Olive” Day-Date. No matter where you are in your luxury watch collecting journey, we’re confident there’s a green dial Rolex out there for you.

Key Takeaways:

• Variety of Hues: Rolex offers multiple shades of green, from the vibrant sunburst “Hulk” to the matte lacquer of the Oyster Perpetual and the refined “Mint Green” Datejust
• Market Value: Green dial variants typically command a premium over their black or blue counterparts in both retail and secondary markets
• Availability: Some models remain in current production while others, like the Submariner “Hulk,” have been discontinued and achieved legendary status

Let’s look through the full lineup and get into what makes this famous Rolex colorway so interesting.

Why Green? The Significance of the Rolex Brand Color

Green has long been Rolex’s brand color. It is the predominant color on packaging, hang tags, shopping bags and in the brand’s broader visual language. For many years, it was only used on packaging and in marketing collateral. As a result, the color is now almost as synonymous with the Crown as the logo itself.

The first time the brand used green on an actual watch was with the 2003 Submariner ref. 16610LV. Nicknamed the “Kermit,” this 50th Anniversary edition was the first time the brand ever placed its signature green on a watch component: the aluminum bezel insert. Since then, the brand has used this, and other colors, to mark special occasions and introduce limited and collectible editions.

Green bezels are of course extremely popular and iconic, starting with the “Kermit” and its popular successor the “Starbucks.” However, in this guide, we will be focusing on green dials, where the color is even more visible as it appears on the face of the watch at all times. The dial is an even bolder use of the brand color, and as a result, it is only used on models of special significance or aimed at collectors looking for something extra.

The Heavy Hitters: Iconic Rolex Green Dial Sports Watches

Rolex’s sports line offers some of the most notable green dial watches in the watch industry. The tool watches are not only rugged and functional but they are powerful style statements as well, showing that professional watches can be visually stunning. Each model in the sports series has its own personality while still holding up as a Rolex sports watch performance-wise.

The Rolex Submariner “Hulk” (Ref. 116610LV)

The Submariner ref. 116610LV, more commonly referred to as the “Hulk,” is a widely recognized king of green dial watches. Produced from 2010-2020, the Hulk has a dramatic sunburst green dial which can give the illusion of dark forest green to bright emerald based on lighting conditions. The depth and detail in the dial, matched with the color-matched green Cerachrom bezel, made for a harmonious design that collectors couldn’t get enough of.

After Rolex discontinued the Hulk in 2020, debuting instead the Submariner ref. 126610LV (green bezel, but with a return to black dial), secondary market prices skyrocketed for the Hulk. Collectors who realized they could no longer buy that specific combination of green bezel/green dial from a Rolex authorized dealer flocked to buy up as many as they could, and it is still to this day one of the most expensive pre-owned stainless steel sport watches available.

Quick Specs: Rolex Submariner “Hulk”

The Rolex Daytona “John Mayer” (Ref. 116508)

Rolex’s yellow gold Daytona ref. 116508 in green is something of an outlier in the catalog. 18k yellow gold and a dark, rich green dial (described variously as “racing green” or “Christmas tree” green) sits at the upper end of the Daytona range and marks the intersection of sports watch and jewelry. The dial, in particular, has a much more muted, burnished look that is far more luxurious than the bright sunburst finish used on the Submariner.

Nicknamed “The John Mayer” after the artist raved about his love for the reference in a popular Hodinkee video interview, the watch saw a marked increase in desirability from collectors and a price increase on the secondary market. The watch was already a popular model for those who wanted to combine precious metal with a green face. However, the high profile interview cemented the ref. 116508’s status as a Daytona holy grail.

The GMT-Master II (Honorable Mention)

It should be noted that the GMT-Master II ref. 116718LN, while often overlooked in favor of the Submariner and Daytona, is also worthy of note as a solid green dial variant, in its own right. Yellow gold in color, this 50th anniversary edition GMT-Master features a green dial with a black ceramic bezel. The end result is a cohesive, coordinated look that collectors may want to consider when looking for something a little more rare than the ubiquitous blue/red “Pepsi” or blue/black “Batman” configurations.

Bear in mind that the popular GMT-Master II “Sprite” (ref. 126720VTNR), which features a green and black bezel, sports a standard black dial. This left-handed crown positioned, strikingly bezel-ed watch has received no shortage of interest on its own, but is outside the purview of this guide.

Sophistication in Color: Green Dials in Dress Collections

Rolex’s dress watch collections provide a different take on the green dial, focusing on elegance and versatility rather than tool watch practicality. These models show how green can be as effective in formal settings, boardrooms, and evening events as it is on sports watches. The use of green here is more subtle and refined.

The Rolex Day-Date 40 and 36

The Day-Date, often called the “President,” features green in multiple sophisticated variations. Each shade serves a different aesthetic purpose and appeals to distinct collector preferences.

The Olive Green

Rolex’s proprietary rose gold alloy, Everose, adorns the 60th anniversary Day-Date’s olive green dial. A muted, earthy shade, it has a distinctly modern-yet-timeless feel to it. It’s also a gorgeous complement to the warm pink of rose gold, which we love. Olive green has a more subdued, mature feel than brighter greens and it’s become a favorite for collectors seeking something just a little different.

The Ombré Green

Certain Day-Date 36 models feature diamond-set dials with an ombré effect that transitions from black at the center to green at the edges. This gradient approach adds visual interest and demonstrates Rolex’s expertise in dial finishing techniques.

The Classic Green

Classic yellow gold Day-Date models with a flat green dial make the most obvious statement. Often called “money green,” these timepieces pack two icons of wealth and success into one very powerful package. The mix of precious metal and flash of color makes these Presidential Rolex green face watches an unmistakable status symbol.

The Rolex Datejust “Mint Green”

One of the most successful modern Datejusts is one that has completely usurped the role of white dial watches in terms of popularity, and that is the Datejust with a mint green dial. Rolex produces this in several cases sizes,36mm, 31mm, and 41mm. It’s also an option for the Sky-Dweller. The green dial of the Datejust is a softer more versatile green that looks like a pastel in some lighting conditions, but retains enough pigmentation to really stand out.

Mint green Datejusts are so popular because the color is more accessible than, for example, the Submariner Hulk’s intense sunburst green. It is a bit more subdued, and plays well in both casual and business environments, making it an easy addition to the wardrobes and watchcases of just about anyone. Buyers looking for their first green Rolex or a way to add some diversity to their collection have shown a huge appetite for this dial color, creating high demand.

A special mention goes to the discontinued “Palm Motif” dial variant, which features a laser-etched palm leaf pattern overlaid on the mint green surface. The Palm Motif’s discontinuation has elevated its status among enthusiasts seeking rare variations within the Datejust family.

The Oyster Perpetual (Stella Inspired)

Rolex’s new Oyster Perpetual line with lacquer dials was a shot in the arm for the brand’s entry level line-up when it was released in 2020. This green version is flat and glossy like the fabled Stella dials of the 1970s that used bright lacquer shades for the Day-Date. Vintage Stella dials are among the most expensive and collectible Rolex models at auction.

The current version in this shade is a more affordable way to own a piece of that history. The green dial was made available to many case sizes, including 41mm, 36mm and 31mm, which are all currently in production.

A Guide to Rolex Green Shades: Which One Suits You?

Once you understand the various greens Rolex works with, it becomes easier to choose the model that fits your style. Every shade brings its own character and tells a slightly different story on the wrist.

Market Analysis: Are Green Rolex Watches a Good Investment?

The resale market has consistently shown that green dial Rolexes can demand a higher premium as compared to the black, white or blue versions. This “green premium” can be explained by basic laws of supply and demand. Green dial Rolex watches have always been produced in limited quantities as compared to their regular counterparts.

Discontinuation also plays a role here. For instance, the resale value of the Submariner “Hulk” rose after it was discontinued back in 2020, as consumers flocked to buy the green dial, and green bezel, model before it was no longer available as new.

Material also plays a significant role. The price of a yellow gold Daytona “John Mayer” is many times more than its steel version. Celebrity and social media influence have also caused temporary hype around certain models. However, desirable watches maintain their value over time.

Key factors affecting green Rolex values:

• Discontinuation status: Watches removed from production typically see price increases as supply becomes fixed
• Material composition: Gold models command higher premiums than stainless steel
• Dial complexity: Special finishes like sunburst or ombré effects add value
• Size availability: Models in popular case sizes (36mm and 41mm) tend to hold value better
• Celebrity influence: High-profile owners can create demand spikes
• Production volume: Limited production runs or anniversary editions maintain scarcity

Historically, green Rolex watches have proven to hold value and appreciate. The Submariner “Hulk” now sells in the pre-owned market for $18,000 to $22,000, over 100% of the retail price. The yellow gold Daytona will see prices above $80,000 depending on condition and market forces. Even the more accessible green Oyster Perpetual will start at around $7,000 to $9,000, a premium over retail for discontinued references.

Watch the Video: The Green Rolex Hierarchy, 10 Icons Ranked

For a closer look at green Rolex watches, we ranked the 10 most important green models Rolex has produced, from the entry-level Oyster Perpetual to the iconic Submariner Hulk. Drawing on more than 15 years of internal sales data, the video looks past the hype to show which models have truly mattered in the secondary market, and which one collectors may regret passing up.

The countdown starts with pieces like the Stella-inspired Oyster Perpetual 41 and the discontinued Milgauss GV, still the only Rolex ever made with a green sapphire crystal. From there, it moves into well-known sport models including the original Kermit, the Starbucks, and the left-handed Sprite GMT-Master II. It also covers some of the biggest standouts in the category, including the mint green Sky-Dweller, the olive dial Everose Day-Date created for the model’s 60th anniversary, and the John Mayer Daytona, a watch that once sat in cases before exploding in value.

At the top of the list is the Submariner Hulk, reference 116610LV, the watch that helped turn green into something much bigger than a dial color. With its rich sunburst dial and years of strong demand, it stands as the clear leader among premium green Rolex models. Watch the full video above to see how the rest of the ranking plays out and where the data points next.

Expanding Your Collection with a Pop of Color

A green dial Rolex represents more than a passing trend. Enthusiasts seeking the greatest “sports creds” might opt for the Rolex Submariner “Hulk.” While collectors with eyes on a watch with more versatility might reach for the mint green Rolex Datejust. Either way, a green dial catches the eye, that’s for sure, and it’s a great conversation starter. Green dials prove that serious watches don’t have to be dull, and that Rolex continues to develop and change without sacrificing its own core identity.

Some collectors might wait years for the opportunity to own a green dial Rolex. The “Hulk” Submariner and the original “John Mayer” Daytona (a new version via ref. 126508 has since hit the market) are discontinued models. Production of many current models has long waitlists, and are therefore not a realistic purchase option. Bob’s Watches is well-equipped to help watch lovers find their elusive green dial Rolex. As a retailer of authenticated pre-owned Rolex watches, we can offer the breadth of selection and on-hand inventory simply not available at authorized dealers. Visit our selection of authentic used Rolex watches today.

Frequently Asked Questions

Yes, green dial models are typically produced in more limited numbers than the regular black, white or blue dial versions. Models like the discontinued Submariner “Hulk” or the “Palm Motif” Datejust are considered ultra-rare and especially collectible. In some cases, the more modern green dial watches have limited availability at authorized retailers as well.
The Rolex Submariner ref. 116610LV, or “Hulk”, is easily the most iconic green dial watch of all time, but the Datejust 41 with its mint green dial is the most popular modern-production reference because of its practicality and universal approach to wearability.
Green Rolex watches have a history of being able to hold value very well. Watches like the yellow gold Daytona “John Mayer” and the Submariner “Hulk” both trade hands for hundreds of percent over retail on the secondary market. That’s mostly because of limited availability and massive collector demand.
The “Hulk” (ref. 116610LV) has a green Cerachrom bezel as well as a green sunburst dial. The “Kermit” (ref. 16610LV) and its successor the “Starbucks” (ref. 126610LV) have green bezels as well but have standard black dials. The Hulk is the only modern Submariner to have a green dial.
Yes, Rolex does have several green dial models available in precious metals. The most notable ones would be the yellow gold Daytona (ref. 116508), the yellow gold GMT-Master II (ref. 116718LN), and the rose gold Day-Date 40 with olive green dial. The gold versions are the cream of the crop within the green dial segment.
Prices depend greatly on model and material. An Oyster Perpetual can begin at $7,000 to $9,000 on the pre-owned market. A “Hulk” Submariner generally falls in the range of $18,000 to $22,000. Gold examples, such as the Daytona, can top $80,000 based on condition and market factors.

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Color explosions, new materials, re-engineered mechanics, and 100 years of the Oyster: the new watches Rolex introduced at Watches and Wonders 2026 included a bit of everything and a lot of fun.

Rolex Oyster Perpetual 36: an eye-catching explosion of color

Certainly the most visible watch of the entirety of Watches and Wonders 2026 was the brand-new Rolex Oyster Perpetual 36 with its funky explosion of lacquered color. While this is not the first time Rolex has surprised us with a colorfully unconventional dial (think back to 2023 and the Oyster Perpetual Celebration with its vibrant balloons decorating the dial), it was perhaps unexpected this year for two reasons. The first reason being that Rolex rarely does what you think it’s going to do – so it was wholly unclear whether the brand would celebrate the one-hundredth anniversary of its treasured Oyster model. The second reason being because we already had a colorful, unexpected Rolex or two in the last five years, at least I would have expected not to see any more so soon. I am glad I was wrong because this watch is very engaging.

The dial of this stainless-steel Oyster Perpetual 36 is decorated with the so-called Jubilee motif, a jazzy, multicolored repeating monogram of the word “Rolex.” It is based on the Jubilee motif introduced in 1978 in a monochrome gold tone on the dial of a 36 mm Day-Date. That monochrome vintage motif was different from this one, which features no less than ten different bright hues. The intense lacquers are pad-printed, but not all at once, leaving plenty of room for error and much need for the kind of precision in which Rolex excels.

This new Oyster Perpetual 36 is powered by automatic Caliber 3230 with 70 hours of power reserve.

Rolex Oyster Perpetual 41: the 100th anniversary watch

The real celebration watch is a Oyster Perpetual 41 in a striking stainless steel and yellow gold Rolesor combination (Rolesor is the Rolex word for combining steel and gold in one watch). The smooth bezel and fluted crown are crafted in yellow gold, while the rest of the case and bracelet are in stainless steel. This is unusual as Rolex typically presents the center links of the bracelet of a two-tone watch in the gold material as well.

On this watch we find many elements celebrating the centenary of the model family: the crown features the number “100” in relief; the slate-colored dial bears an inscription “100 years” in place of the usual “Swiss made” designation at 6 o’clock; and each five-minute interval is denoted by a green square – the color also used for the word “Rolex” on this dial. All in all, an attractive proposition that fittingly celebrates the centennial.

Certified by the freshly strengthened in-house Superlative Chronometer, this watch is also powered by the very efficient automatic Caliber 3230 with its Chronergy escapement.

Rolex Day-Date 40 with aventurine dial

This new version of the Rolex Day-Date in 40 mm has two outstanding characteristics. One is the brand-new 18-karat gold called Jubilee gold, which is made of a new alloy comprising gold, copper, palladium, zinc, and silver. This gold alloy comes from the brand’s own R&D team and foundry, a skill few brands can boast. The gold hue is clearly neither, white, yellow, or rose, though I find it has more restrained rose tones than anything else.

This new alloy is not the only special characteristic: this Rolex Day-Date 40’s particularly attractive dial is crafted in a light green aventurine stone. The watch industry uses aventurine a lot for special dials, but only in very limited cases is it ever made of the singular stone that carries the same name as the man-made glass invented in Murano. The aventurine stone dial is further enhanced with the addition of eleven baguette-cut diamonds as hour markers.

The Rolex Day-Date 40 is powered by automatic Caliber 3255.

Rolex Oyster Perpetual Cosmograph Daytona

Rolex only introduced one new version of its popular Daytona chronograph at Watches and Wonders 2026, and it features a combination of metals that Rolex calls Rolesium (stainless steel with platinum elements). The platinum bezel ring frames an anthracite-colored Cerachrom bezel with a metallic sheen, which frames the white enamel dial. Both the enamel dial and the Rolesium case are firsts in the Rolex Daytona collection.

The Rolex Oyster Perpetual Cosmograph Daytona chronograph is powered by automatic Caliber 4131.

Rolex Yacht-Master II

The freshly updated Rolex Yacht-Master II, now the most complicated watch in the Rolex collection, makes a comeback with a redesigned countdown function that makes it much easier for sailors to read and use it. Now placed on the flange rather than the bezel, the sailor uses the function with the two pushers on the sides of the stainless steel or 18-karat yellow gold case; while these two pushers make the watch look like a chronograph (which does use a chronograph movement!), they are used to control the countdown functionality. The countdown minute and second hands turn counterclockwise (a first for Rolex) to make the countdown more clearly legible. This system replaces the old Ring Command system, making it far easier to use and much more intuitive to both use and read.

The Yacht-Master II was first presented in 2007 with the Ring Command system and is now re-introduced with this mechanical upgrade for better usability. It is powered by automatic chronograph Caliber 4162, an evolution of Caliber 4161 from the previous model.

Rolex Datejust 41

The latest Rolex Datejust 41 comes in white Rolesor (stainless steel and white gold) and offers the brand’s most emblematic color – green – in a lacquer that is featured here in a gradient style (which Rolex calls ombré) that becomes black toward the periphery.

The Rolex Datejust 41 is powered by automatic Caliber 3235, which also carries the Superlative Chronometer certification.

Rolex Oyster Perpetual 28 and 34

Two new Rolex Oyster Perpetual arrives in 28 mm yellow gold with a green dial and 34 mm rose gold (which Rolex calls Everose) with a blue dial. Both dials feature natural stone hour markers at 3, 6, and 9 o’clock, a premier for Rolex: heliotrope stone for the 28 mm version and dumortierite stone for the 34 mm watch.

Both watches are powered by automatic Caliber 2232, famous for its Syloxi silicon balance spring.

While these watches won’t all land at retail immediately, they are all slated to arrive in 2026.

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Watches and Wonders 2026, the most anticipated tradeshow in the industry, is officially upon us. We finally know what top brands such as Rolex, Tudor, Patek Philippe, Cartier, and many more have been up to since last year’s releases were announced. What is new, and which luxury watches have sadly been discontinued for 2026? Find out everything you need to know about the best 2026 releases in watchmaking below.

Audemars Piguet Watch Releases

After a six-year absence from the Watches and Wonders stage, Audemars Piguet makes its return to Geneva with a collection that balances Royal Oak refinement with genuinely new creative territory, including the debut of the Atelier des Établisseurs, a new workshop concept that puts individual craftsmanship front and center.

Neo Frame Jumping Hour

One of the standout new collections of the entire show, the Neo Frame Jumping Hour is inspired by a Pre-Model 1271 from 1929 and houses AP’s first-ever self-winding jumping hour movement, Calibre 7122. The 34.6 x 34mm rose gold case with black PVD-treated sapphire dial is unlike anything currently in the AP catalog, bringing a distinctly 1920s Streamline aesthetic into contemporary haute horlogerie. It is one of the most exciting new departures from AP in years and has already generated significant collector attention.

Royal Oak Perpetual Calendar “Bleu Nuit, Nuage 50” Blue Ceramic

The most-discussed Audemars Piguet Royal Oak of the show, this 41mm blue ceramic perpetual calendar features the iconic Calibre 7138 with its all-in-one crown correction system, no pushers, no tools required. The all-blue ceramic case and bracelet with a Grand Tapisserie blue dial and moonphase display creates a seamless, monochromatic aesthetic that makes the perpetual calendar complications pop with uncommon clarity. If kept wound, this watch won’t require manual calendar correction until the year 2100.

Royal Oak Openworked Perpetual Calendar – Calibre 7139

The new Calibre 7139, a skeletonized evolution of last year’s award-winning Calibre 7138, debuts simultaneously in a titanium Royal Oak with BMG (Bulk Metallic Glass) bezel and a white-gold-and-black ceramic Audemars Piguet Code 11.59, both presenting the calendar mechanics directly through sapphire dials. All calendar adjustments remain in the crown-only system introduced in 2025, making this the most technically intuitive openworked perpetual calendar on the market. Both 41mm references represent the pinnacle of AP’s longstanding dominance of the perpetual calendar complication.

Atelier des Établisseurs

AP’s most conceptually bold announcement at the show is the Atelier des Établisseurs, a new workshop structure inspired by 18th-century établissage, where pieces are made in small numbers by named individual contributors rather than through a single industrial process. The debut trio includes the jewelry-first “Galets” with a turquoise and tiger’s-eye stone bracelet, the transformable “Nomade” that can be worn, carried, or placed on a table, and a secret peacock watch whose entire form opens to reveal a hand-engraved enamel bird. Each piece is an object at the intersection of watchmaking and fine art, and signals a meaningful new direction for the Manufacture.

Patek Philippe Watch Releases

Patek Philippe arrives at Watches and Wonders 2026 with arguably the most ambitious collection it has presented in years: 20 new references, four limited-edition Patek Philippe Nautilus anniversary pieces, and a debut wristwatch automaton that marks a genuine first in the Manufacture’s modern history.

Celestial Sunrise/Sunset (Ref. 6105G-001)

Patek’s headliner of 2026 is a genuine technical first: a wristwatch that displays the precise times of sunrise and sunset for Geneva, housed in a 47mm white-gold case with a dial charting the night sky of the northern hemisphere. The movement features a patented system that simultaneously corrects the time and sunrise/sunset indications whenever the clocks change, five years of development in a single complication. For those who love astronomical watchmaking, this reference sits at the very top of Patek’s 2026 collection.

‘The Crow and the Fox’ Automaton (Ref. 5249R-001)

Inspired by a pocket watch from 1958 currently held in the Patek Philippe Museum and drawing on La Fontaine’s fable, this is the first automaton wristwatch in Patek Philippe’s modern history. Set in a rose-gold case with a rich brown opaline dial, the watch displays hours and minutes on demand while animating a scene from the fable. Collectors have been dreaming of a Patek wristwatch automaton for decades, the brand’s 2026 offering does not disappoint.

Cubitus Perpetual Calendar (Ref. 5840P-001)

The angular Cubitus collection receives its first grand complication: a perpetual calendar in a large platinum case with an open-worked blue dial that uses the collection’s characteristic horizontal pierced strips. The Patek Philippe Cubitus Perpetual Calendar ref. 5840P includes a skeletonized movement that is visible through the dial, making the mechanics themselves a central design feature rather than something hidden beneath. It is a bold, contemporary take on one of Patek’s most revered complications.

Nautilus 50th Anniversary (Refs. 5810/1G-001, 5810G-001, 5610/1P-001, and 958G-001)

Four limited-edition pieces celebrate the Patek Philippe Nautilus turning 50, including two large-format white-gold models, one on a metal bracelet, one on a fabric-style strap, and a platinum version on a platinum bracelet. All three wristwatch references are powered by an ultra-thin movement that itself dates back to 1977, tying the anniversary pieces directly to the collection’s origins. Rounding out the quartet is a Nautilus desk clock in white gold, a surprisingly charming nod to the collection’s half-century of relevance.

Minute Repeater Calatrava (Ref. 7047G-001)

Patek Philippe pairs a white-gold case with a navy-blue dial and an embossed carbon motif for a minute repeater that is also one of the thinnest the Manufacture has ever produced. The self-winding movement keeps the profile remarkably slim, making this one of the most wearable repeaters in the current collection. For Patek Philippe Calatrava collectors focused on acoustic complications, this reference should be at the top of the list.

Breitling Watch Releases

While Breitling is not an official exhibitor at the Watches and Wonders fair, the brand has strategically timed its biggest 2026 releases to coincide with the show, a strategy that continues to generate significant coverage alongside the Geneva exhibitors.

Navitimer B19 Perpetual Calendar Chronograph

Breitling makes a bold claim at the 2026 show: the new Navitimer Perpetual Calendar Chronograph is the only series-produced watch in the world to combine a perpetual calendar with a chronograph. Available in a rose-gold case with a champagne dial or a steel-and-platinum case with a space-grey dial, both Breitling Navitimer references feature five perpetual calendar complications that all change automatically at midnight, with each sub-dial framed by a raised metal ring for depth and clarity. It is a landmark release for a brand that has long been associated with aviation complications, now firmly staking its claim in high complication territory.

Navitimer B01 Titanium – Aston Martin Formula One Edition

2026 marks Breitling’s return to Formula 1 as the official watch partner of the Aston Martin Aramco Formula One Team, and the Manufacture has commemorated the partnership with the very first titanium-cased Navitimer. The lightweight case is paired with a classic slide rule bezel and the famous AOPA wings, while the partnership branding adds an unmistakable motorsport identity to one of watchmaking’s most iconic pilot references. The Aston Martin connection is expected to span three to five years, giving this first edition significant long-term collectibility.

Navitimer B01 Chronograph 43 Tribute to Concorde

Marking the 50th anniversary of the Concorde supersonic passenger jet’s first commercial flight, this limited-edition Navitimer B01 Chronograph 43 draws direct design inspiration from the era of supersonic aviation. The balanced perpetual calendar layout, generous case proportions, and vintage-inspired execution make this particular Breitling Navitimer B01 one of the most complete Navitimer tributes Breitling has produced. For collectors interested in aviation history and mechanical watches, this is one of 2026’s most meaningful limited editions.

Tudor Watch Releases

Tudor celebrates its centennial in 2026 with an appropriately wide-ranging collection, touching nearly every corner of the catalog with the launch of the all-new Monarch, meaningful updates to the Black Bay family, and a refreshed Royal Oak lineup.

Tudor Monarch

The headline piece of Tudor’s 100th anniversary is the Tudor Monarch, an entirely new model featuring a 39mm faceted barrel-shaped case integrated into a two-link bracelet with Tudor’s T-fit clasp. The dark champagne brushed dial sports a California-style layout, Roman numerals at the top, Arabic numerals at the bottom, which Tudor describes as “error-proof” and which marks the first time this design has appeared in the modern Tudor catalog. Powering it is a 65-hour Master Chronometer manufacture calibre, priced at $5,875 USD.

Black Bay Ceramic

Tudor’s Black Bay Ceramic gains a fully matched ceramic bracelet for the first time, creating an all-black aesthetic from case to clasp, including black luminous fillings on the hands and indices for complete visual consistency. The butterfly clasp on the new bracelet is a departure from the T-fit found elsewhere in the lineup, and the 70-hour power reserve from the Master Chronometer Calibre MT5602-U remains class-leading for the category. At $7,725 USD, it remains one of the most compelling black ceramic dive watches at any price.

Black Bay 58 Master Chronometer

Tudor’s most beloved diver receives the updates collectors have been requesting for years: the Black Bay 58 now houses a Master Chronometer manufacture calibre and is available on a five-link bracelet, a three-link rivet bracelet, or rubber strap, all with T-fit clasps. The new movement trims 0.2mm from the case thickness, bringing it to 11.7mm, a notable improvement on a watch already praised for its wearability. This is the Black Bay 58 in its most refined form to date.

Black Bay 54 Blue

Tudor’s second-ever Black Bay 54 configuration arrives in a striking sunray-brushed blue dial with a matching blue aluminum bezel, a deliberate contrast to the matte finish used on the Black Bay 58 blue. Available on either a rubber strap or a three-link rivet bracelet, each with a T-fit clasp, the watch retains the compact 37mm case and 70-hour power reserve of the original. At $4,475 USD, it’s one of the most accessible new releases of the entire show.

Tudor Royal

The Tudor Royal is refreshed across the entire size range, 30mm, 36mm, and 40mm, with new in-house MT calibres, updated end links, new dial colors including black, blue, ivory, salmon, burgundy, and mother-of-pearl, and availability in both steel and two-tone steel-and-yellow-gold. The 40mm full day-date configuration in particular elevates the Royal from a side note to a genuine contender in the integrated-bracelet space. This is the most complete overhaul the Royal has received since its introduction.

Cartier Watch Releases

Cartier reaffirms its title as the “Watchmaker of Shapes” at Watches and Wonders 2026, with a collection spanning a long-awaited revival, new expressions of beloved silhouettes, and the most jewel-forward release the Maison has produced in years.

Cartier Roadster Return

After more than a decade away from the catalog, the Roadster makes its triumphant return in both medium and large sizes across steel, two-tone steel-and-gold, and full gold configurations, seven references in total at the initial launch. The iconic integrated crown, which morphs into a date magnifier on the sapphire crystal, remains the watch’s defining detail; the proportions have been sharpened and the bracelet updated with shorter links for a more contemporary feel. This is one of the most anticipated revivals of the year, and Cartier collectors who missed the original will not be disappointed.

Santos-Dumont with Gilded Obsidian Dial

Cartier gives the Santos-Dumont one of its most stunning dials in recent memory: a gilded obsidian stone from Mexico, just 0.3mm thick, whose iridescent reflections come from ancient air bubbles trapped within the volcanic material. The new yellow gold bracelet pairs perfectly with the stone dial, featuring ultra-slim 1.15mm links across 394 individually machined and finished elements inspired by the Maison’s original 1920s made-to-measure bracelets. It’s quintessential Cartier, technically daring, visually breathtaking.

Tortue Collection

The Tortue, first produced in 1912, is reborn for 2026 with a slightly more rounded, more generous profile than previous iterations and an embossed relief dial replacing the traditional guilloché. Eight versions span small and mini sizes in yellow, white, and rose gold with and without diamonds, a baguette-cut diamond platinum large model, and two exceptional Panthère Métiers d’Art Tortue watches in champlevé enamel, each limited to 100 pieces. The full Tortue line-up cements Cartier’s commitment to shaped watchmaking unlike any other brand on the planet.

Baignoire Clou de Paris

The Cartier Baignoire receives an all-over Clou de Paris motif for 2026, the hand-polished pyramid hobnail pattern applied continuously across the dial, case, and bracelet in monochrome yellow gold for striking geometric continuity. A second version adds 100 brilliant-cut snow-set diamonds to the dial and 171 to the case and bracelet, turning the watch into a piece of jewelry as much as a timepiece. The proportions have been subtly adjusted to 24.6 x 19.3mm to accommodate the new finish seamlessly.

Myst de Cartier

Cartier’s most jewelry-focused piece of 2026, the Myst de Cartier is a sculptural wrist object inspired by watches made under creative director Jeanne Toussaint in the 1930s, featuring alternating lacquered and pavé diamond sections on an elastic strap with no clasp. The square pavé-diamond dial with an onyx frame and inverted triangle at 12 o’clock represents 112 hours of gem-setting work alone. It blurs the line between watch and bracelet in a way that only Cartier can execute convincingly.

Oris Watches Releases

Oris arrives at Watches and Wonders 2026 with two distinct releases that speak to the brand’s dual identity: a charming retro revival steeped in corporate history, and the return of the dressed-up Artelier collection.

Oris Star Edition

The Oris Star is one of the most symbolically important watches in the brand’s history, it was the very first watch Oris released after a decades-long legal battle to overturn the Swiss Watch Statute, which had restricted the company to inferior escapements. The 2026 Star Edition is a faithful recreation of the 1966 original: a 35mm steel case with a cushion silhouette, domed plexi crystal, silver dial with bold applied indices and a period-correct sector design, all powered by the Cal. 733 lever escapement in a nod to the watch that started it all. It is an incredibly charming piece that wears its history with genuine pride.

Oris Artelier Complication

The revived Oris Artelier collection is led by the Artelier Complication, a 39.5mm stainless-steel dress watch combining a pointer date register and moonphase display at 6 o’clock, both driven by Calibre 782 and adjusted via the crown or a single recessed pusher. The softly grained dial is available in ivory, midnight blue, or chestnut, with a choice of leather strap or bracelet for each color. It is a beautifully executed everyday dress watch at a price point that makes complicated movements genuinely accessible.

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The Rolex Day-Date sits at the top of the Rolex lineup. Priced anywhere from around $8,000 for a vintage 36mm reference to well over $100,000 for a modern platinum model set with diamonds, it is the watch Rolex has always reserved for its finest materials and movements. Understanding what drives those numbers is the first step to making a smart purchase.

The Day-Date is available only in 18k gold (yellow, white, or Everose) and 950 platinum. That precious metal commitment is what separates it from every other watch in the Rolex catalog and gives it a price floor that most luxury goods simply cannot match. Beyond the metal, factors like dial rarity, bracelet condition, and the presence of original box and papers all play a role in where a specific watch lands within that broad price range.

Key Takeaways

• The entry point for a Day-Date starts at approximately $8,000 to $10,000 for vintage 36mm models like the Ref. 1803.
• Modern Day-Date 40 models in 18k yellow gold typically sell between $38,000 and $48,000 on the pre-owned market.
• Unlike nearly every other Rolex, the Day-Date has never been produced in stainless steel, which gives it a built-in intrinsic value tied directly to gold and platinum prices.
• The “President” nickname refers to the semi-circular three-link bracelet, not to the watch itself.
• Dial condition, metal type, and whether the watch comes with its original box and papers are the three biggest variables in final market value.

While “price” is a single number, “value” in the Day-Date collection is shaped by a combination of metal weight, age, dial rarity, and collector demand. This guide breaks down each of those factors so you can buy or sell with a clear picture of what you are actually getting.

Rolex Day-Date Price Table: Current Market Estimates

The table below shows current pre-owned market estimates across the most commonly traded Day-Date references. Prices reflect clean, honest examples with no major damage. Watches with rare dials, full original sets, or exceptional condition will often trade at the top of, or above, each range.

Why Is the Rolex Day-Date So Expensive?

Precious Metals Only. Rolex has never produced a Day-Date in stainless steel. Every reference, from the original 1803 introduced in 1956 to the current Day-Date Ref. 228238, has been built in 18k gold or 950 platinum. That is a design decision, not a cost-cutting measure, and it means every Day-Date carries a meaningful amount of refined precious metal regardless of its age or condition. The gold alone sets a price floor below which the market will rarely go.

Intrinsic Gold Value. A fully linked Ref. 18238 contains approximately 114 grams of 18k gold across the case, bracelet, and clasp. At current gold prices, that weight alone represents a significant portion of the watch’s market value. This is sometimes called the “melt value” floor, and it is one of the reasons why Day-Dates tend to hold their value better than non-precious metal watches during broader market slowdowns.

The Movement. The current Day-Date 40 runs the Caliber 3255, one of Rolex’s most technically advanced in-house movements. It features a Chronergy escapement, 70-hour power reserve, and a level of regulation that keeps the watch accurate to within plus or minus two seconds per day. Earlier double-quickset references used the Caliber 3155, which was itself a significant engineering achievement when it was introduced. The movement quality alone justifies much of the premium over a Datejust.

Key Factors Influencing Day-Date Market Value

Even within the same reference, two Day-Dates can trade at very different prices. The variables below are the ones that move the needle most in real-world transactions, whether you are buying privately, through a dealer, or at auction.

Bracelet Condition. The President bracelet is made of solid gold links, and years of wear cause the links to stretch. A bracelet with noticeable stretch can reduce a watch’s value by thousands of dollars because gold bracelet restoration is expensive and the result rarely matches a factory-original piece. When buying, always ask about bracelet condition specifically.

Dial Rarity. A standard champagne or silver dial is attractive, but certain dial types command a serious premium. Stella dials, produced in the 1970s and early 1980s in vivid lacquered colors, regularly trade at multiples of a standard-dial equivalent. Stone dials in materials like onyx, lapis lazuli, or malachite, and meteorite dials on modern references, can also double or triple the value of a given watch. Condition matters here as well; stone dials can crack, and lacquer dials can fade.

Box and Papers. A complete set, meaning the watch arrives with its original Rolex box and warranty card (or chronometer certificate for older models), typically commands a 10 to 15 percent premium over a “watch only” sale. Papers confirm the reference number, serial number, and original point of sale, which is especially important for vintage watches where provenance can be difficult to establish.

Aftermarket Modifications. Factory-original dials and bezels are what collectors pay for. An aftermarket diamond bezel or a dial that has been set with stones outside of the Rolex factory can actually hurt resale value compared to a factory-stock example. If a watch is presented with added diamonds, always ask whether the work was done by Rolex or by a third party, and get that confirmed in writing.

Buying Vintage vs. Modern: Where Is the Best Value?

The Day-Date collection spans more than six decades, and the right choice depends on what you are looking for in a watch. Vintage references offer character and a lower entry price. Modern references offer better wearability and the reassurance of current production standards. Both have a place in the market, and both have loyal followings.

The Entry Point: Ref. 1803 and 18038

The Ref. 1803, produced from 1959 to around 1977, is still the most accessible way to own a President. These watches feature the distinctive “pie-pan” dial, a slightly concave surface with a raised outer chapter ring that gives the watch an almost architectural quality. Well-kept examples with original dials in good condition typically sell in the $8,500 to $12,000 range, which is a remarkable value for a solid gold Rolex with a working President bracelet. The 18038, which followed from 1978 onward, added the quickset date function and a more modern dial layout while keeping the same 36mm case size.

The main considerations with vintage buying are bracelet stretch, dial condition, and movement service history. A vintage Day-Date that has been worn daily for 40 years without proper bracelet care will show it. That said, a clean example from a reputable seller, with honest photos and a stated service record, represents one of the better values in the entire luxury watch market.

The Modern Standard: Ref. 228238

The Day-Date 40 (Ref. 228238) is the current production model and the watch most buyers are looking at when they think of a new or recent pre-owned President. The 40mm case hits a sweet spot for modern wrist sizes, and the upgraded President bracelet features ceramic inserts in the links that significantly reduce the stretching problem associated with earlier gold-only construction. The Caliber 3255 inside is one of Rolex’s best, and the range of dial options available directly from Rolex, or on the pre-owned market, is broad.

Pre-owned examples of the 228238 typically sell in the $38,000 to $48,000 range depending on dial color, condition, and whether the set is complete. Yellow gold with a champagne or brown dial tends to be the most common, while white gold with a meteorite dial or Everose gold with a chocolate dial will often trade toward the top of the range. For a buyer who plans to wear the watch regularly, the modern reference is worth the premium over vintage given its improved bracelet durability and service infrastructure.

Rolex Day-Date Price Trends and Investment Outlook

Sales data going back to 2010 tells a clear story about how this market has moved. Average Day-Date selling prices held in the $8,000 to $14,000 range from 2010 through 2019, with consistent year-over-year growth. Volume expanded significantly after 2012 as the pre-owned market matured, and by 2018 and 2019 the average transaction was closing between $13,000 and $14,000. The pandemic-era demand surge then changed the picture quickly. By 2021, average sale prices had climbed to roughly $22,800, with peak quarterly averages reaching approximately $27,000 in Q4 of that year.

The correction that followed in 2022 affected the Day-Date considerably less than it hit steel sports references. From the Q4 2021 peak, average Day-Date prices pulled back to around $21,700 by Q3 2022, a decline of roughly 20 percent over three quarters. Many comparable steel models fell 40 percent or more during the same window. By 2023 and 2024, Day-Date averages had stabilized in the $22,000 to $25,000 range. Momentum picked back up heading into late 2025, with Q4 2025 averaging over $30,000 per transaction, and early 2026 figures running around $32,600. The current production Day-Date 40 (Ref. 228238) has averaged approximately $38,900 in actual completed sales, which aligns closely with where the market sits today. For buyers and sellers alike, those numbers reflect a sports watch that moves with the broader economy but does not collapse under speculative pressure the way that steel references have.

Pro Tip: If you are buying as an investment or planning to resell, focus on factory-original examples with clean dials, minimal bracelet stretch, and complete paperwork. Those are the pieces that attract the most competitive bidding and command the strongest prices in any market condition.

Navigating the Rolex Day-Date Market

The Rolex Day-Date price may seem high at entry, but the combination of solid gold construction and decades of historical prestige makes it one of the few luxury purchases that holds its value over time. Whether you are looking at a vintage 36mm reference or a modern 40mm, you are buying into a watch that has been on the wrists of heads of state, business leaders, and watch collectors since 1956. That is not marketing language. It is a track record.

When it comes to vetting sellers, prioritize dealers who provide detailed, high-resolution photography of the dial, bracelet, clasp, and case back. Ask directly about bracelet stretch, service history, and whether any parts, including the dial or bezel, have been replaced. Aftermarket diamond additions are common in this segment and can significantly affect resale value compared to a factory-configured example. A trustworthy seller will disclose these things upfront. If you are ever uncertain, having the watch examined by an independent watchmaker or a reputable authentication service before completing the purchase is always the right call.

Frequently Asked Questions

The Rolex Day-Date ranges from approximately $8,000 to $10,000 for vintage 36mm references in good condition, up to $100,000 or more for modern platinum models or examples with rare factory diamond dials. The majority of pre-owned yellow gold models trade between $16,000 and $50,000 depending on the reference and condition.
Yes, by any standard measure it is. The Day-Date is Rolex’s flagship model and has always been positioned as the top of the lineup. It is priced accordingly, reflecting its solid gold or platinum construction, its high-end movements, and its historical status as a watch made for heads of state and executives. It is not a watch that trades at a discount, but it is also one that holds its value better than most luxury goods.
On the current pre-owned market, gold Day-Date models average roughly $25,000 to $35,000 across all references. Vintage models start lower, around $8,500 to $12,000, while the current production Day-Date 40 in yellow gold sits closer to $38,000 to $48,000. Platinum models and those with rare dials can push well past $90,000.
“President” is the nickname for the Rolex Day-Date and specifically refers to the semi-circular three-link bracelet that was introduced alongside the watch in 1956. The bracelet was named in honor of the Day-Date’s association with U.S. President Dwight D. Eisenhower, who received one of the first examples. Today, the name is used to refer to both the bracelet and the watch as a whole, though technically the bracelet is what carries the President designation.
A fully linked Rolex Day-Date Ref. 18238, with all links and the clasp included, contains approximately 114 grams of 18k gold. Some sources cite figures up to 120 grams depending on wrist size and the number of links present. Modern 40mm references carry a similar weight. This gold content gives the watch a meaningful melt value floor that directly supports its market price, even in softer market conditions.

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