In my opinion, Zenith is one of the best watch brands because of the in-house El Primero movement. One would think that Zenith would be held in high regard and have a very good resale value, however when compared to other brands like JLC, Breguet, Blancpain, Vacheron Constantin, and even many fashion brands, the resale value just isn't there.

I am beginning to believe that the resale value of watches has nothing to do with the quality of the in-house movement or watchmaking workmanship. It...

Zenith gets little respect