Saw the press release on this new FLX004 and showed my wife (always get her opinion she's an artist and has a keen eye) and didn't think much of it - besides it was a few days before my b-day; she and my son surprised me with this watch for my b-day and I think for $499 it's hard to beat - simple, art deco/vintage design is really classy looking to me; just a really smooth look to it and has the Seiko NH38A inside w/ 41hr power; it's a beaut for sure