Here's a great interview between Kari Voutilianen and SJX:

My favorite part though is this:

SJX: What do you think of the advanced machine finishing today? Now watchmakers can create parts that look like they’re 100% hand-finished but are actually done on a machine.

KV: My opinion is that we should remain credible and honest. Because today the world is so open. When you do these things, one day…

Movement Finishing

As pertains to watches. So that no one thinks I'm trolling I'm just posting this here for people to read and discuss. My postion: I've accepted that watches are a rip off, they're a collectible whose value is totally emotional, which means if not enough people are emotional enough about a particular watch, financially it's worth zero – you can't sell it – even the gold reclamation…

Obscene Prices, Declining Quality: Luxury Is in a Death Spiral