I’ve been researching luxury watches for a decade but have never pulled the trigger, either because I couldn’t justify the expense or because I couldn’t land on one model for long enough to commit. I could stretch to afford an upper-echelon watch like a Rolex or Omega, but I would have to commit to only one watch. Would it be an Explorer, Datejust, Aqua Terra? Should I go for Sinn instead (556, 856)? What about a Nomos Club 38 or a Grand Seiko SGBX261? In the meantime, I bought an Armida A5…

A Story: First Luxury Watch

I recently went to an Omega boutique and fell in love with the white-dial AT38 on rubber. The sticker price was $6,400, the same price listed on Omega’s website. I know that ADs often give discounts and asked whether that was the best price they could offer — they wouldn’t budge and let me walk out of the store. What is the street price for a new AT38 on rubber?