Hey everyone! I think it's no secret that a lot of younger people are not wearing watches and it made me wonder why. Usually people say “oh they have their phones for timekeeping”, but is it really the only reason? I interviewed a few people around me and these were my most important findings:

1) There’s no brand that suits them
When I asked them which brands they knew and why they don’t wear these watches. Rolex and Omega: too expensive, Swatch: too childish, Casio: too…

Bridging the Watch Gap