The SN0144 was the first salvo, now they’re back with round two of, “we see your $700 watch and beat it for half that.” This time in diver form, again powered by the Miyota 9015. Not my favorite handset of theirs, but otherwise extremely impressive, particularly the dial texture and bracelet.

This is no price comparable Seiko or Citizen or Orient that is anywhere close to this. Also note the QC testing in the video, lol. You sure aren’t going to get that from Seiko.

I still don’t think…

San Martin done did it again – SN0148

I know these were already mentioned in the Farer thread, but since they got almost no attention there at all, I figured they were worth mentioning again.

I’m really liking this relatively new, more “mature” direction that Farer has taken lately. Still plenty of color on offer, but the colors feel more considered and designed, as opposed to the Farer of old where it often felt like they blindfolded themselves, picked crayons randomly out of a box, and whatever colors they grabbed, those…

Farer’s best release yet?

With San Martin’s continued slow and steady push upmarket past the $300 mark, and their increasing output of original (more or less) designs, I’ve been curious when they would finally go after brands like Traska, Tuseno, or Dryden – the $500-700 class where the 9015 replaces the NH35, and you get a significant jump in quality over the likes of Phoibos or Spinnaker (or other Ali-X stuff).

Well, they’ve done that. They know they can make cases and dials as good as those $500-700 micros, they…

San Martin Throws Down The Gauntlet With SN0144-GX