Male/Female End Links

I’m sure this has been discussed before, but I can’t find anything specific on it.
I remember about 15 years ago, male end links were all the rage. If your watch had female links, it was considered inferior. Maybe because Rolex has male ends? IDK. Now it seems that everyone is clamoring for female links on every kind of watch. Especially all the Youtubers. So is this a marketing phenomenon from Youtubers, or is the general consensus that female links are superior in fit and style?
I…

Male/Female End Links

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